Subscribe to Virtual Trainings for As low as $249/month
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Dallas is one of the most competitive home improvement markets in the country. From historic homes in Oak Cliff to high-end properties in Highland Park and fast-growing suburbs like Frisco and McKinney, homeowners are constantly investing in remodeling and renovations. For contractors, that means plenty of opportunity, but also stiff competition.
To consistently win projects, your sales team needs more than product knowledge. They need a proven system that helps them connect with homeowners, build trust, and close deals before the competition does. 10 Step Selling is the sales training company built specifically for Dallas remodelers, contractors, and manufacturers.
Homeowners in Dallas often gather three or more bids before making a decision. Even experienced reps lose sales if they can’t stand out. That’s where structured sales training makes the difference. Our program equips professionals to:
With consistent training, your close rates climb, revenue grows, and your marketing dollars stretch further.
At 10 Step Selling, we offer flexible programs designed for the way Dallas contractors work. Whether you’re closing kitchen remodels, selling windows and siding, or managing dealer networks, our training adapts to your business model.
Our membership program is the foundation of 10 Step Selling. For just $99/month, Dallas contractors can access exclusive content, sales strategies, and ongoing support that keep teams sharp month after month. Even one extra closed sale often covers the cost of membership.
We host monthly interactive webinars focused on real-world challenges remodelers face in Dallas. Topics include objection handling, emotional selling, simplifying contracts, and more. These sessions deliver actionable tactics your team can apply immediately, without leaving the jobsite or office.
For companies that want tailored support, our coaching services provide one-on-one or team-based consulting. We work directly with Dallas home improvement businesses to uncover sales gaps, build leadership skills, and develop strategies that drive measurable results.
Our structured virtual trainings, held Wednesday through Friday, combine expert instruction with interactive tools and resources. These sessions cover everything from presentation techniques to advanced selling strategies, and they’re all designed to fit into a busy contractor’s schedule.
At 10 Step Selling, we’re not just another training group. Founded by industry veterans Matt Nyberg and Brian Smith, our program is built on decades of real-world sales experience. We know what it’s like to sit across the kitchen table and earn a homeowner’s trust. That’s why our sales consultant service is practical, proven, and easy to implement.
Dallas home improvement companies partner with us because:
When you work with us, you’re not just getting training, you’re also gaining a partner focused on helping your company grow.
The Dallas remodeling market isn’t slowing down anytime soon. The real question is: will your team capture more of that opportunity, or will competitors? With the right home improvement sales training, you can win more projects, improve margins, and build lasting customer relationships.
If you’re ready to elevate your sales strategy, reach out to 10 Step Selling today and schedule a free 30-minute consultation.