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If you’re selling home improvement services in Dallas, Texas, and leaving deals on the table, it’s typically not because the leads are bad. Oftentimes, it’s because your sales process isn’t sharp enough. In a competitive market like Dallas–Fort Worth, homeowners are comparing multiple bids, multiple reps, and multiple promises. The sales professionals who win are the ones who control the conversation, build trust quickly, and close with confidence. That’s exactly what 10 Step Selling delivers through home improvement sales coaching designed for sales professionals in Dallas, TX.
Most sales training programs teach theory. We teach execution. Dallas is one of the most competitive home improvement markets in the country. From roofing and solar to baths and windows, homeowners are overwhelmed with options. If your presentation sounds like everyone else’s, you don’t make an impression. If you hesitate at the close, you lose the sale. If you rely on price to win deals, you compromise your profit margin.
Our sales coaching focuses on what actually happens inside the home. Real conversations, real objections, and real pressure moments where deals are either won or lost.
At 10 Step Selling, sales coaching isn’t empty advice and motivational sayings. Our founders, Matt Nyberg and Brian Smith, have spent over 30 years in the field, working alongside sales reps in the home improvement industry. They don’t coach from textbooks. They coach from experience.
Our Dallas sales coaching clients learn how to:
This isn’t about over-scripting reps into robots. It’s about discipline, structure, and confidence that works in real Dallas homes.
If you’re a sales rep, closer, or in-home consultant in Dallas, our one-on-one or team coaching helps identify exactly where deals are breaking down.
We coach on:
Our goal is simple: we help you or your team sell at least one more job per week than you’re selling now.
Our clients don’t come to us for motivation; they’re looking for results. Sales professionals who commit to coaching with 10 Step Selling consistently report:
That’s because we teach behavior, not just mindset.
If you’re ready to close more deals, stop discounting, and take control of your sales process, it’s time to invest in sales coaching with 10 Step Selling. Schedule a free 30-minute consultation with an expert today and see how home improvement sales coaching can help your team succeed in Dallas, TX.