Subscribe to Virtual Trainings for As low as $249/month
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Sales Consulting & Training That Drives Real Growth
At 10 Step Selling, we equip home services businesses with the tools and training to close more deals, serve more customers, and grow with confidence. Our mission is simple: to help your team perform at a higher level—more consistently, more professionally, and with greater purpose. We bring structure to your process, clarity to your messaging, and motivation to your team.
Led by seasoned sales experts Brian Smith and Matt Nyberg, our approach blends real-world experience with proven methodology. We don’t just teach theory—we show you how to win in the field. Through our sales training, sales consulting, and sales coaching programs, you’ll gain access to resources that help your team close more effectively and make the most of every opportunity.
Turn Potential Into Performance With the Right Support
Free Webinars
Our free webinars deliver fast, focused sales training on the real issues your team faces—overcoming objections, refining presentations, and staying consistent. Led by experts in home services sales, these sessions are packed with insight. Webinars are held regularly, and members gain on-demand access to the full library for continuous learning and lasting results.
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Virtual Trainings
Our virtual trainings are held monthly or bimonthly and dive into real-world topics like the one-call close, objection handling, and needs assessments. Sessions are interactive, manufacturer-specific when needed, and designed for home services pros. Your team won’t just listen—they’ll engage, ask questions, and leave with actionable strategies they can apply immediately to start closing more.
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Sales Coaching
We begin with a two-day, on-site diagnosis of your sales, call center, and production processes. From there, we deliver personalized sales coaching tailored to your business’ goals and the challenges you’re facing. We can also provide ongoing support to keep you on track. Every session is focused on real improvement across your team’s performance, communication, and consistency. This is high-impact, hands-on coaching built to create measurable growth.
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Membership Access
Membership unlocks full access to all written resources, recorded webinars, and live trainings. Tiered options allow you to choose the right level of support—from self-paced content to direct coaching. Your team can train anytime, anywhere, and always stay sharp with professional guidance. Membership gives you the tools and structure to support lasting sales improvement.
Learn MoreBuild a Sales System That Delivers
Sales success is never about luck—it’s about process. At 10 Step Selling, we teach your team to focus on what they can control: their effort, their system, and their follow-through.
We believe in progress, not perfection. Whether you’re closing one-day baths or multi-stage design-build remodels, our sales training, sales coaching, and sales consulting services will help you close more jobs, retain more customers, and grow your business.
Let’s build your sales system—one step at a time.
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Subscribers get exclusive access to our library of videos from the renowned Tune-In Tuesdays Podcast, where Brian Smith and Matt Nyberg share expert insights, real sales talk, and proven strategies that work. Your membership also includes monthly newsletters, free bonus content, and expert-recommended resources—all designed to sharpen your skills and fuel your growth.