Virtual Trainings Built for Home Improvement Sales Success

In the fast-paced world of home improvement, your team needs more than just product knowledge to succeed—they need a proven, repeatable sales process and the confidence to execute it. That’s where 10 Step Selling comes in. Our virtual sales trainings are built specifically for sales teams in the home services and home improvement industry, helping them overcome the most common challenges in the field and convert more leads into revenue.

Our virtual sales trainings are led by Brian Smith and Matt Nyberg, who each have decades of experience leading high-performance sales teams at major home services companies as well as providing proven-effective sales coaching to thousands of businesses. Brian and Matt will give your sales reps the tools, techniques, and coaching they need to perform at their highest level—from the very next appointment.

Virtual Sales Training That Delivers Real-World Results

Your team doesn't need more theory. They need actionable strategies that work in real homes with real customers. Our virtual sales training for home improvement companies is practical, dynamic, and focused on results. Here's what sets us apart:

• Live, Interactive Coaching – This isn’t pre-recorded content. Our live virtual sessions are designed to be hands-on and interactive. Reps role-play real scenarios, handle objections, and receive immediate feedback from expert trainers.

• Learn Today, Use Today – Each session equips your team with strategies they can implement the same day. The goal is simple: make them better on their next call.

• Scalable for Any Team Size – Whether you have five reps or fifty, our virtual platform makes it easy to train your entire team without the need for travel or downtime.

• Tailored to In-Home Sales – Unlike generic training programs, our focus is laser-sharp. We specialize in the one-call close, helping your team close more deals during that first visit.

• Built-In Accountability – We don’t just teach. We track. Attendance, participation, and engagement are all monitored to ensure your team stays on target and grows together.

Addressing Real-World Sales Challenges

Home improvement businesses face unique obstacles: high competition, complex services, and discerning homeowners. Our online sales training tackles these head-on by:

• Teaching proven scripts and rebuttals tailored to the industry

• Coaching reps on building trust and urgency during a single visit

• Equipping teams to handle objections like pricing, spouse approval, and "let me think about it"

• Reinforcing consistency across every sales interaction

• And much more

Our goal is to make every sales rep a confident closer, no matter their experience level.

More Than Virtual Sales Training—It’s a System for Growth

What makes our virtual sales trainings so effective is the structure behind them. This isn’t a one-and-done workshop. It’s an ongoing system designed to instill discipline, reinforce learning, and drive performance over time. Through monthly or bi-monthly live trainings, your team stays sharp, motivated, and ahead of the competition.

What’s more, we know that great sales teams are built on culture, our sessions also foster unity and shared purpose. Your reps won’t just be learning individually, but also improving as a team.

Tools, Templates & Real-World Resources

In addition to live coaching, our virtual training programs include access to a library of past sessions, downloadable templates, and practical tools that reinforce the material. From daily prep checklists to scripting guides, everything we provide is built for immediate application.

Your team will also benefit from expert insights on related topics like call center coordination, sales management, and customer service—helping your entire organization run more efficiently.

Flexible & Cost-Effective Training That Pays Off

Traveling to conferences and workshops costs time and money. With 10 Step Selling, you get world-class online sales training from the comfort of your office or home. Our flexible format minimizes disruption to your schedule while maximizing impact.

Best of all, our training is an investment that pays for itself. Just one additional close per rep each month can mean thousands in extra revenue. Multiply that across your team, and the results speak for themselves.

Ready to Grow?

If you're serious about taking your home improvement sales team to the next level, our virtual sales training is your next step. No fluff. No gimmicks. Just real, field-tested strategies that drive results.  

Subscribe to virtual trainings for just $99/month!