Hiring and Retaining Top Sales Talent in Home Services

Building a high-performing sales team is one of the greatest challenges and most important priorities for any home services company. The right sales professionals can turn your lead flow into real revenue. But attracting and keeping top-tier talent requires more than luck. It takes a clear hiring process, focused onboarding, and ongoing support that keeps your team engaged and performing.

So how do you reduce turnover in home improvement sales and build a team that sticks? It starts by approaching sales recruitment and development with the same discipline you bring to customer-facing operations.

Finding the Right Fit: What to Look for in a Sales Rep

Hiring strong salespeople begins with defining what “strong” looks like for your business. Many of the best reps succeed because of their coachability, motivation, and discipline, not just because they know the products. Rather than hiring purely on background, look for candidates who demonstrate consistency, a willingness to follow a process, and a positive attitude. These qualities often indicate that the rep will embrace home improvement sales rep training and thrive within a structured system.

Onboarding Matters More Than You Think

Even the best hire will not succeed without proper onboarding. One of the biggest contributors to early sales team turnover is lack of clarity. If reps don’t know what is expected of them or how to succeed within your process, they won’t last long.

Effective onboarding should go beyond product knowledge and paperwork. It should include clear expectations, consistent messaging, and step-by-step instruction on how to sell the way your company sells. When your salespeople are trained the right way from the start, they are more confident in the field and less likely to burn out.

Invest in Ongoing Training to Drive Performance

Retaining talented sales reps isn’t just about keeping them happy. It’s about helping them win. Reps who perform well tend to stay longer, and performance is almost always tied to consistent coaching and development.

A structured home improvement sales process allows for measurable, repeatable improvement. Ongoing training reinforces what works, identifies what is not working, and gives your team the tools to improve. When reps feel supported, they engage more deeply with your mission, stick to the system, and see better results. That is the foundation of true sales team retention.

Monthly training meetings, daily preparation routines, and simple scripting guidance can go a long way. But the real key is consistency. A rep who receives regular, useful support will outperform one who is left to figure it out alone, even if that rep has more natural talent.

Culture Counts: Build a Team Worth Staying For

While training is essential, culture plays a major role in retention too. High-performing reps want to be part of a team that values their growth, recognizes their effort, and shares their ambition. Creating a culture of shared success begins with sales management. Leaders should actively coach, celebrate wins, and support reps with a clear path for growth. The more supported your salespeople feel, the less likely they are to leave, even in a competitive market.

Build a Sales Team That Sticks—And Sells

Hiring and retaining top-tier sales talent doesn’t just come down to who you recruit, it’s about how you support them once they’re in the seat. The strongest teams are built with purpose: structured onboarding, ongoing coaching, and a sales system that sets every rep up to succeed.

That’s where we come in.

At 10 Step Selling, we partner with home improvement companies to turn raw talent into consistent performers. Our virtual training, customized sales coaching, and plug-and-play tools are designed to give your reps the structure they need, without micromanaging their style.

We don’t just teach theory. We role-play objections, refine scripts, and align your entire team to create a sales process that works in the real world. And because our platform scales with your business, you get a consistent approach no matter how big your team gets.

If you want reps who stick around and perform like pros, give them the tools and coaching that show you’re invested in their success. Schedule a free 30-minute consultation to see how we help you attract, train, and retain the kind of sales talent that drives real growth.