Proven-Effective Sales Strategies for Home Improvement Companies

At 10 Step Selling, we help home improvement businesses turn potential into performance. Our mission is to give contractors, service providers, and remodeling professionals the tools, structure, and confidence to close more deals, streamline their process, and scale their growth. We’ve built our reputation by delivering proven, repeatable home improvement sales strategies designed to help you overcome obstacles and win in today’s competitive market.

Whether you're running a local, family-owned roofing company or managing a multi-state remodeling operation, our sales training for home improvement companies is built around one goal: helping you sell more, faster, and with greater consistency.

Why Home Improvement Businesses Need a Better Sales System

Home improvement companies face challenges that are unique to the industry—challenges that can quietly erode profits and stunt growth if left unaddressed.

Missed appointments, inconsistent close rates, weak presentations, and undertrained teams are just a few of the issues that can keep great companies from reaching their full potential. Add in rising competition, shifting homeowner expectations, and the complexity of in-home selling, and it’s clear why so many businesses feel stuck.

At 10 Step Selling, we’ve seen firsthand how hard it is to build momentum in this industry without a clear, effective sales process. That’s why we deliver strategies and coaching tailored to the real-world challenges home improvement professionals face every day.

Driving Growth for Home Improvement Companies

Our programs are designed specifically for the home services industry. We serve a wide range of companies that sell in the home or over the phone, offering tailored training for every type of contractor or provider.  

We’ve worked with more than 10,000 salespeople and managers from various sectors of home improvement, including:

Exterior Remodeling

• Roofing companies

• Siding contractors

• Window and door installers

• Gutter installers

• Exterior painting companies

Outdoor Living

• Sunroom builders

• Deck and patio builders

• Concrete companies

• Hardscaping companies

• Fence companies

• Landscapers

• Pool companies

Interior Remodeling

• Kitchen and bath remodelers

• Flooring installers

• Cabinet refacing companies

• Interior painters

• Home organization and closet companies

• Basement finishing companies

Specialty Home Services

• HVAC companies

• Plumbing contractors

• Electrical service companies  

• Garage door installers

• Insulation and weatherization companies

• Solar installers

• Smart home and automation installers

And Many Others

No matter your trade or size, if you sell in the home or over the phone, we can help you increase close rates, improve your customer experience, and unlock new levels of profitability

How We Help Home Improvement Businesses Win

What makes 10 Step Selling different is how deeply we understand the sales process in the home improvement space. Our founders, Brian Smith and Matt Nyberg, built and led successful companies in the industry—and now they train others to do the same.

We don’t believe in vague advice or one-size-fits-all programs. Every strategy, script, and technique we teach is designed to work in the real world. Here’s how we tailor our services to your business:

• Webinars – Action-packed sessions led by industry experts that deliver proven home improvement sales strategies, helping your team master emotional connection, urgency, and on-site closing.

• Virtual training – Flexible, self-paced courses designed for busy teams, featuring expert-led modules, real-world exercises, and practical tools tailored to the home services industry.

• Coaching services – One-on-one and team coaching that uncovers sales gaps, strengthens leadership, and builds customized strategies to help your business sell more effectively.

• Membership access – Ongoing access to exclusive training materials, monthly content updates, and a community of like-minded professionals working toward the same goal—sustainable sales growth.

Everything we offer ties back to our step-by-step sales system, making it easy to implement across your organization and build lasting performance improvements.

Partner With the Leaders in Sales Training for Home Improvement Companies

If you're ready to take control of your sales process and create consistent, measurable growth, 10 Step Selling is here to pave the way.

Our system is built on decades of experience and proven success in the home services industry. Schedule your free 30 minute consultation today.