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The home improvement market in the Phoenix area is fast-moving and highly competitive, with homeowners carefully evaluating options before committing to any project. From mid-century homes in Arcadia to modern builds in Scottsdale, Chandler, and Gilbert, property owners in Arizona are looking for contractors who can offer not just quality work, but a clear, confident process. Success often doesn’t come from expertise alone. It comes from a team that can connect with homeowners, answer questions confidently, and guide them to a decision with ease.
10 Step Selling equips remodelers, contractors, and manufacturers with sales training designed to create that advantage. By focusing on communication, trust-building, and a repeatable approach, our programs help teams convert more leads into projects while strengthening customer relationships.
In the Phoenix metro area, homeowners are informed and cautious. Even highly skilled contractors can lose projects if their sales approach isn’t structured. Effective sales training helps teams establish credibility quickly, present solutions in an organized and compelling way, navigate objections smoothly, and turn qualified leads into signed contracts. By developing these skills consistently, Phoenix remodelers ensure their efforts translate into real business growth.
Our core services give your team structured guidance and real-world strategies to close more leads. From self-paced learning to interactive coaching, every option is built to improve performance and build confidence.
For $249/month, Phoenix contractors get on-demand access to exclusive sales content, updated strategies, and practical playbooks. It’s easy to implement and designed to keep teams sharp year-round.
Our live webinars tackle the challenges Phoenix companies face, including handling price resistance, selling upgrades, and improving in-home presentations. Each session gives your team skills they can use immediately.
For teams that want personalized support, our coaching programs offer one-on-one or small-group training. We work closely with Phoenix businesses to strengthen leadership, improve communication, and develop repeatable sales processes.
Held regularly throughout the month, our structured virtual trainings combine expert guidance with hands-on practice. They’re ideal for busy contractors who need training that fits their schedule.
Founded by home improvement sales veterans Matt Nyberg and Brian Smith, 10 Step Selling combines decades of hands-on experience with proven techniques built for today’s market. We understand how Phoenix homeowners make decisions, and we train teams using practical, real-world strategies.
Contractors around Phoenix partner with us because:
With 10 Step Selling, your team gains the home improvement sales techniques needed to drive measurable growth.
Phoenix’s remodeling market continues to grow, and the companies that thrive will be the ones with the strongest sales processes. With 10 Step Selling, your team can connect more effectively with homeowners, communicate value with confidence, and secure more signed contracts.
If you're ready to improve your close rate and grow your home improvement business in Phoenix, AZ, schedule a free 30-minute consultation with 10 Step Selling today.