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Miami is one of the most competitive home improvement markets in the country. From luxury high-rise renovations in Brickell to exterior upgrades in Coral Gables, Kendall, and Miami Beach, homeowners are investing heavily and comparing every option on the market. For contractors and manufacturers, that means opportunity, but only if your sales process is strong enough to win in a crowded field.
10 Step Selling delivers specialized sales training for Miami-area home improvement companies that want predictable results, higher close rates, and confident sales teams. Our system is designed for in-home selling, where trust, clarity, and control of the conversation determine who gets the contract.
Miami homeowners are informed, cautious, and often overwhelmed by choices. Sales reps who rely on product specs alone get lost in the noise. A structured sales framework gives your team an edge by helping them:
With consistent training, Miami contractors see stronger margins, improved lead conversion, and better performance from both new and veteran sales reps.
10 Step Selling works with remodelers, contractors, and manufacturers throughout South Florida. Whether you focus on roofing, windows, baths, kitchens, or full-scale renovations, our programs are designed to integrate directly into your existing sales operation.
Our core membership provides ongoing access to proven sales frameworks, expert content, and training resources. For a flat monthly investment of $249, Miami businesses gain tools that help their salespeople win more deals, often enough to cover the membership cost many times over.
We host monthly live webinars covering the most common challenges Miami sales teams face, including emotional decision-making, competitive bid situations, financing conversations, and urgency without pressure. These sessions are practical, direct, and focused on real-world selling, not theory.
For companies that want personalized support, our coaching services deliver customized guidance for owners, managers, and sales teams. We evaluate your current sales process, identify breakdowns, and help refine presentations, language, and follow-up strategies to improve performance across your organization.
Our virtual training sessions are available Wednesday through Friday and are designed for flexibility. These expert-led trainings combine live instruction with actionable tools your team can apply immediately, making them ideal for growing Miami businesses that want results without disrupting daily operations.
10 Step Selling was built by professionals with decades of hands-on experience in home improvement sales. Founders Matt Nyberg and Brian Smith have worked directly in the field, managed sales organizations, and trained thousands of reps. Our approach is aggressive, structured, and results-driven, focused on helping sales professionals win the deals they are currently losing.
Miami clients choose 10 Step Selling because we understand in-home selling, competitive markets, and the pressure sales teams face every day. We don’t teach generic sales theory; we teach systems that work where it matters most: in the home, in real conversations, with real buyers.
The Miami home improvement market isn’t slowing down. The difference between steady growth and missed opportunity often comes down to investing in your sales team.
Schedule a free 30-minute consultation with 10 Step Selling today and discover how our sales training programs can help your business in Miami, FL improve close rates, increase revenue, and build a stronger sales team.