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Picture a homeowner in Indian Village or Springwells meeting with multiple contractors before making a decision. By the time your team arrives, they’ve heard similar pitches and seen similar products, but they’re still unsure who to trust. This is where most deals are won or lost. In Detroit, Michigan’s competitive home improvement market, success doesn’t simply come from what you sell. Oftentimes, results come from how you present it. Contractors who know how to connect, simplify the process, and guide homeowners with confidence are the ones consistently closing more jobs. If your company is struggling to convert leads, help from a home improvement sales training company could be just what you need.
At 10 Step Selling, we specialize in helping home improvement companies across Detroit develop a clear, repeatable sales process that drives results. Our training programs focus on real-world strategies that help sales teams guide homeowners toward a “yes.” Whether through membership access, live webinars, or personalized coaching, we give you what you need to consistently close more deals and grow your business.
Our core services provide structured guidance and real-world strategies to help your team close more deals. Each offering is built to improve performance, increase confidence, and deliver measurable results:
For $249/month, you can unlock exclusive sales training content, proven strategies, and practical tools you can apply immediately. Our membership access is designed for ongoing growth and consistent performance improvement.
Our live webinars address real challenges Detroit-area companies face, such as overcoming price objections, standing out in competitive bids, and improving in-home presentations. Each session delivers actionable insights your team can use right away.
If you’re looking for a more personalized approach, our coaching programs provide one-on-one and team-based training. We help you refine your sales process, strengthen leadership, and build systems that drive consistent results.
Held throughout the week, our virtual training sessions combine expert instruction with hands-on application. They’re ideal for busy Detroit contractors who need flexible, high-impact training.
Founded by industry veterans Matt Nyberg and Brian Smith, 10 Step Selling brings decades of real-world home improvement sales experience. We understand how homeowners in markets like Detroit think, evaluate, and make decisions, and we train your team accordingly.
Companies across the Detroit area partner with us because:
With 10 Step Selling, your team gains the tools and confidence needed to consistently win more deals.
Detroit’s home improvement market continues to evolve, and the companies that succeed will be those with the strongest sales systems. With 10 Step Selling, your team can communicate value more effectively, build trust with homeowners, and close more deals.
If you're ready to improve your close rate and grow your home improvement business in Detroit, MI, schedule your free 30-minute consultation with 10 Step Selling today.