Structured Sales Training for Home Improvement Brands in Chicago, IL
The housing market in Chicago, Illinois, is as diverse as its skyline. From century-old bungalows in Logan Square and brick two-flats in Wicker Park to new construction in Naperville and Elmhurst, homeowners across the metro area are constantly improving, expanding, and updating their spaces. But while the demand for remodeling is strong, today’s Chicago homeowners are also discerning buyers. They compare quotes, evaluate trustworthiness, and expect professionalism at every step. For contractors, that means craftsmanship alone will not close the deal. Your team needs a clear, consistent process for communicating value and building confidence.
10 Step Selling provides that structure. Our sales training for home improvement brands helps companies throughout Chicagoland sharpen their approach, increase close rates, and create customer experiences that turn leads into lasting relationships.
Why Home Improvement Companies in Chicago Need a Sales Training Service
In a city where competition is intense and homeowners have countless options, sales discipline matters just as much as installation skill. Many remodeling companies lose business not because of price, but because their teams lack the right system for connecting with clients and guiding them toward a decision.
Professional sales training helps change that dynamic. With a structured process, your team learns how to manage every stage of the conversation, from the first handshake to the signed contract, with confidence and authenticity. The result is fewer missed opportunities, stronger customer trust, and higher overall revenue without cutting prices or compromising margins.
Core Training Solutions for Chicago Remodelers
At 10 Step Selling, we deliver practical, proven training programs built specifically for the home improvement industry. Whether your team needs quick refreshers or full-scale coaching, we offer flexible options designed to fit your goals and schedule.
- Membership Access – Keep your sales reps sharp with ongoing learning modules, step-by-step playbooks, and exclusive industry insights. Perfect for continuous improvement throughout the year.
- Webinars – Participate in live, interactive sessions on emotional selling, objection handling, and the psychology behind why homeowners buy.
- Coaching Services – Work one-on-one with our experienced consultants to refine your pitch, strengthen follow-up systems, and boost conversion rates.
- Virtual Trainings – Weekly guided sessions focused on real-world practice, accountability, and measurable growth for teams at every experience level.
Each program is built to help Chicago contractors implement proven strategies right away, on actual sales calls, in real homes, with real results.
Why Chicago Companies Choose 10 Step Selling
10 Step Selling was founded by Brian Smith and Matt Nyberg, two seasoned professionals who spent decades in the trenches of home improvement sales. Their mission was simple: to give contractors a repeatable selling framework built from real experience.
That hands-on expertise shapes every part of our program. We understand the rhythm of in-home sales calls, the objections homeowners raise, and the importance of creating trust in under an hour. Chicago companies choose 10 Step Selling because our methods work in the real world, where weather, timing, and customer emotion all play a role in the sale.
Take the Next Step Toward Stronger Sales
Start building a stronger sales foundation today with help from 10 Step Selling. Join our membership for just $249 per month, or schedule a free 30-minute consultation to see how our customized coaching and training programs can help your Chicago home improvement business close more deals.