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Are your sales reps struggling to turn leads into signed contracts, even when homeowners are ready to remodel? In a thriving market like Charlotte, North Carolina, where historic Dilworth homes meet new developments in Ballantyne and Huntersville, competition is fierce. Homeowners have options, and great craftsmanship alone isn’t enough to win the job. Success depends on confident communication, consistency, and a proven process for guiding homeowners toward “yes.”
10 Step Selling helps home improvement companies across the Greater Charlotte area achieve exactly that. Our structured sales system gives teams the tools and confidence they need to close more deals, strengthen customer relationships, and outperform the competition without relying on pressure tactics or guesswork.
If your team sells on instinct instead of process, you’re losing opportunities. Many remodelers in Charlotte miss out on contracts not because of price, but because homeowners don’t feel understood or confident in their decision. A professional sales training service fixes that gap.
At 10 Step Selling, we teach reps how to connect, build trust, and guide homeowners through the buying journey with clarity and confidence. Our system isn’t about “sales tricks”, it’s about creating home improvement sales techniques that feel authentic and deliver results. Backed by decades of field experience, our trainers know what it takes to win in the neighborhoods you serve every day.
Generating leads is only half the battle. Turning them into contracts is where profits grow. The best home remodeling sales tactics are repeatable, customer-focused, and emotionally driven. We help your team understand how homeowners think, structure conversations that resonate, and follow up effectively to seal the deal. These practical skills transform average sales reps into consistent top performers.
Every home improvement business is different, which is why we offer flexible, real-world sales training services that meet your team where they are.
Stay sharp year-round with ongoing learning for only $249/month. Our membership access program includes exclusive videos, tools, and coaching resources that help your team build confidence and consistency without slowing down operations.
Our sales training webinars let remodelers and owners across Charlotte learn directly from our expert coaches. Topics include emotional selling, lead follow-up, and presenting value in ways homeowners understand.
Need something tailored? Our sales coaching services and virtual training sessions deliver focused, interactive learning designed to fit your schedule. Whether you’re improving leadership, tightening your presentation, or training a new team, we help your reps sell smarter and close faster.
What makes 10 Step Selling different comes down to experience. Founded by seasoned industry professionals who’ve spent decades in the home improvement field, our program was built from real conversations at real kitchen tables. We know how homeowners think and what drives them to say yes.
Our founders, Brian Smith and Matt Nyberg, turned that insight into a clear, repeatable process trusted by remodelers, roofers, and specialty contractors nationwide. By combining psychology with proven home improvement sales training, we help Charlotte companies improve close rates, grow margins, and bring structure to every part of the sales process.
Whether your team serves Matthews, Concord, or Uptown Charlotte, 10 Step Selling can help your business sell with confidence. From coaching to membership programs, we make it easy to train, track, and transform your sales performance.
Get membership access for just $249/month or set up a free 30-minute consultation to see how our sales training company can help your team close more deals and win over more homeowners in Charlotte, NC.