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Homeowners across Austin, Texas—from South Austin and Eastside neighborhoods to rapidly expanding suburbs like Georgetown, Hutto, and Lakeway—are all investing in property upgrades that reflect how they live and work. However, before making any commitments, they research contractors, read reviews, and expect clarity from the very first meeting.
For home improvement companies, winning in Austin requires more than technical skill. Sales teams must be able to lead conversations, explain value clearly, and help homeowners make confident decisions. Fortunately, 10 Step Selling is here to deliver sales training for home improvement brands that is built specifically for in-home selling, giving Austin contractors a system they can rely on every day.
Austin homeowners are thoughtful buyers. They compare bids, ask detailed questions, and hesitate when sales reps lack structure or confidence. Deals often fall apart not because of price objections, but because the presentation failed to connect, the process felt unclear, or urgency was never established.
Professional sales training provides a framework that removes uncertainty from the appointment. Instead of improvising, your team follows a proven system that keeps conversations focused, professional, and productive. The result is stronger close rates, better use of leads, and a sales team that consistently learns, grows, and excels.
10 Step Selling offers a range of sales training services designed to meet Austin contractors where they are, whether you’re building a sales team from scratch or tightening performance across an established organization.
Our training services include:
Each service is designed for immediate application, so your team isn’t just learning, they’re executing.
10 Step Selling was created by Brian Smith and Matt Nyberg, professionals with decades of experience in home improvement sales and leadership. Their approach is rooted in field-tested systems, not motivational fluff.
Every part of our program is built around how in-home sales actually work. From the first five minutes of the appointment to the final close, the system emphasizes control, clarity, and professionalism. Austin companies choose 10 Step Selling because the strategies are practical, repeatable, measurable, and actually get results.
Austin’s continued growth creates real opportunity for home improvement companies, but only for those equipped with a disciplined sales process. With 10 Step Selling, your team gains the structure, confidence, and clarity needed to convert more of the leads you’re already generating. Sign up for membership access for just $249 per month or schedule a free 30-minute consultation to learn how our sales training services for home improvement brands can transform your business in Austin, TX.