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We Will Give You the Words to Sell More!

Make one more call. Get one more lead. Give one more presentation. Close one more sale.

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Sales Training That Drives Results for Home Improvement Businesses

Get on a Home Improvement Sales System That Works for You

Sales Training from 10 Step Selling will help you overcome some of your business’ biggest challenges.

Low Lead Conversion

Turning leads into booked appointments or demos is a common challenge. Many teams fail to build urgency or establish value early in the sales conversation.

Weak Presentation Skills

Salespeople often rely on generic pitches that fail to connect. Without tailored, compelling presentations, they struggle to engage homeowners and drive decision-making.

Inconsistent Close Rates

Sales teams often struggle to close deals predictably. Without a structured process, results vary widely, leading to missed opportunities and uncertain revenue projections.

Sales Training Designed to Power Growth

Webinars
Unlock new potential with our high-impact webinars designed for home improvement sales professionals. Each session delivers proven strategies, actionable insights, and powerful techniques you can implement immediately. Led by seasoned experts, these webinars help you sharpen your pitch, connect with homeowners, and close more deals—faster. Learn how to sell smarter and outperform the competition.
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Virtual Training
Access powerful, on-demand sales training built for today’s competitive market. Our virtual courses provide flexible learning, expert-led instruction, and real-world tools to help your team dominate every stage of the sales process. Whether you're refining your approach or scaling your success, our virtual training delivers the edge your sales team needs to win more.
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Coaching Services
Accelerate your growth with personalized coaching tailored to your team’s goals. Our one-on-one and team sessions are designed to uncover roadblocks, improve performance, and build confidence. With expert guidance, industry-specific strategies, and ongoing support, you’ll turn challenges into opportunities and develop a sales process that delivers consistent, measurable results in the home services space.
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Membership Access
Join a powerful community of motivated sales professionals and gain access to exclusive tools, trainings, and expert content that keeps you ahead. Our membership model supports continuous growth with real-time solutions, actionable strategies, and ongoing support. It’s not just training—it’s a system built to drive results and fuel long-term success.
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Subscribers

Subscribers

Get Started for Free!

Subscribers get exclusive access to our library of videos from the renowned Tune-In Tuesdays Podcast, where Brian Smith and Matt Nyberg share expert insights, real sales talk, and proven strategies that work. Your membership also includes monthly newsletters, free bonus content, and expert-recommended resources—all designed to sharpen your skills and fuel your growth.

Why Partner With 10 Step Selling?
Customized Strategies

We provide tailored tools and expertise to address the unique challenges of home improvement companies and manufacturers, ensuring measurable results.

Empowering Businesses

Our programs, trusted by over 100,000 sales professionals and leaders trained in our system, refine sales approaches for both teams and leaders, driving consistent performance and long-term success.

Measurable Impact

Designed to elevate sales performance, we deliver strategies that align with your goals for sustainable growth and profitability.

Level Up With Live Virtual Sales Training for just $249/Month

For $249/month, you get everything from our $99 tier plus access to live, online sales training. Get real coaching that delivers real results from industry experts—right from your screen.

• Live, interactive coaching sessions

• Proven one-call close techniques

• Roleplay, feedback, and real-time Q&A

• Downloadable tools and resources

• Flexible, scalable training for any team size

Get Your Free Guide

The 4 Cornerstones of 10 Step Selling

Discover how 10 Step Selling’s proven system can revolutionize your sales processes and drive predictable, effective results.

Hear From Our Clients

See what our past partners have to say about how we helped supercharge their sales process.

"To anyone who wants to make more money and make more sales at better prices, I can definitely say that Brian Smith is at the cutting edge of what works in the field of in-home selling. Brian’s training is straight forward, easy to follow, and most importantly, is being used across the country with tremendous success. After retiring with over 38 years in the business, I’ve seen and heard it all. I firmly believe anyone can greatly improve with Brian’s methods on building rapport, presenting, overcoming objections, and closing the sale."

Joe Talmon

"I’ve seen firsthand the impact Brian can have on a sales team, and their managers. During my days of owning and operating Tundraland, we would bring Brian in for sales training events and every time, Brian brought the heat, firing up the team and the results always followed. Brian’s presentation style, along with his content, makes him a fantastic trainer."

Brian Gottlieb

Founder of Tundraland Home Improvements,
Jacuzzi Bath Remodel of Arizona, Renewal by Andersen of Greater Wisconsin

"I’ve had my team on this for 3 calls and can already see the difference in their performance and their mentality towards the sales process. The coaching is phenomenal and the sales process has proven to be the best I’ve seen. Thank you Brian & Matt."

R. Swinning

Sales & Design Manager
Blue Haven Pools & Spas

"The best of the best!"

Vince Nardo

"I was skeptical at first to be honest but the results are the only thing that matters our close rate went up 26% since we have been working with him. He keeps us focused on the 10 Steps!"

Rick Edwards

"Brian Smith and Matt Nyberg are the best trainers we have ever had!"

Nino Vitale

"Matt keeps us grounded and focused on the plan! Make a presentation no matter what!"

Eric Jacobs

Trusted by the best in the business!